Bharti Airtel announced its partnership with Bharti AXA Life Insurance to launch its most affordable prepaid plan bundling with Life Insurance Cover of Rs 2 lakhs.
The pack includes unlimited calling to all networks, 2 GB data and 300 SMS with a validity of 28 days.
All Airtel customers aged 18-54 years can benefit the insurance cover, without any paperwork or medical test. The subscribers will be provided with the Digital Insurance Certificate instantaneously through Airtel thanks App or at Airtel Retail store and can also request for a physical copy of the insurance.
"The new recharge plan will offer one of the simplest and most accessible platforms to hundreds of millions of Indians to financially secure themselves and their families while staying connected on Airtel's world-class network," informed Shashwat Sharma, chief marketing officer, Bharti Airtel.
Vikas Seth, Managing Director, and CEO, Bharti AXA Life Insurance, said: "We are pleased to partner with Bharti Airtel and offer protection cover to its customers. As a responsible life insurer, we always look to provide new layers of convenience and protection to the customers.”
"Our partnership ensures life insurance cover to every customer with each recharge and helps them leverage its benefits. We are confident that the alliance will also strengthen insurance penetration in the country."
Airtel appears to be making a way to make basic insurance cover accessible and affordable and setting new benchmarks.
The company is targeting entry-level smartphone users and feature phone users in semi-urban and rural markets, through its one million-plus retail outlets, and its mobile network covers over 786,000 non-census towns and villages across India.